This is really painful to admit this. For years, I considered myself an expert marketer. I got a mobile detailing company off the ground by sheer force of will when I was in college using adwords campaigns. I have a degree in marketing and I graduated with a 3.75. But yet – 10 years after…
Print design was a new experience for me. Here are some of the key takeaways from my recent experiences. Tools The tool of choice for print design is Adobe Illustrator. I tried numerous other options including source tools and online tools. No other tool gave me the ability to make changes quickly and reliably that…
When I started on the bookmark project, I didn’t understand how difficult every step in the process would be. Designing a bookmark is hard. Tweaking your design for printers is hard. Determining the type of finish, thickness, and size of a product is hard. Taking product photos is excruciatingly hard. Selling a product online is…
I launched my first physical product about a week ago. It’s a set of bookmarks with quotes from startup leaders. Here’s the story of how it all came together…
Most of the products I’ve created in my lifetime have been software related products. Software products are inherently iterative. You find bugs. You fix bugs. Customers request features. You build those features. Strategy dictates different features for different markets. You build those different features. I never thought physical products would also be iterative. But they…
Sometimes, you second guess yourself. This happened tonight for me. I’m working on an application that tracks team health. It’s my project for February. Part of creating12.com. A few days ago, my friend Jay mentioned it would be cool as a Slack application. I thought that was an intriguing idea. I looked at the slack…
I am creating 12 products in 12 months.You can follow my progress at http://creating12.com How is this going down? This has already started. My first project has launched at Inspiremarks.com. It’s a printing of startup themed bookmarks. I love them! I think they are the perfect bookmarks – at least for me. I will continue…