When I started on the bookmark project, I didn’t understand how difficult every step in the process would be.
Designing a bookmark is hard.
Tweaking your design for printers is hard.
Determining the type of finish, thickness, and size of a product is hard.
Taking product photos is excruciatingly hard.
Selling a product online is hard.
Creating a line sheet is hard.
Designing packaging is hard.
Getting your product in a retail store is hard.
Everything has hidden complexity.
That’s why I love creating products. It removes blind spots and gives you appreciation for every step in the value chain.